Rawhyde Adventures

When Rawhyde Moto Adventures came under new ownership, I was brought in to completely redesign and restructure the site from the ground up. Rawhyde is a premier adventure motorcycle training and touring company — the official BMW off-road training academy — with a wide range of programs spanning California, Colorado, and international tours.

The previous site left that offering scattered and hard to explore, so I reorganized the page structure to clearly present their trainings and tours in a way that guides visitors naturally toward booking. The result has been a measurable increase in lead generation, outperforming what the site achieved under its prior ownership.